Define your Ideal Customer Profile

Choose the founders your service is best suited to help. Focus on the period when a founder is preparing to raise, as this is when the need for your service and Metal is strongest.

Start With Three Customer Groups

First-Time Founders

Pre-seed and seed founders raising their first institutional round who need structure, investor access, and guidance.

Repeat Founders and Raisers

Seed to Series B companies that value speed and may hire consultants, CFOs, or advisors to help run the round.

Accelerator Ecosystems

Startups in accelerators, incubators, and university programs that are preparing to raise an early-stage round.

Create a Usable Customer Profile

1. Choose the fundraising stage

   Decide whether you will focus on pre-seed, seed, Series A, or a defined range of stages.

2. Define the market

   Select the sectors, locations, and company types where your experience is strongest.

3. Choose the founder segment

   Select first-time founders, repeat founders, accelerator companies, or a clear combination.

4. Define the timing trigger

   Describe the evidence that indicates the founder is preparing to raise capital.

Your final customer profile should clearly explain who you serve, when they need your help, and why your experience is relevant.