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Test several customer acquisition channels. Begin with current and previous clients because these relationships usually convert faster and can produce useful case studies.

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Play 1: Grow From Your Existing Client Base

Start With Existing Relationships

  • Introduce Metal to current clients who are preparing to raise.
  • Re-engage previous clients who may raise again within 12 to 24 months.
  • Ask satisfied founders to introduce relevant founders from their network.

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Play 2: Win New Clients

Build New Founder Relationships

  • Publish practical fundraising advice on LinkedIn and X.
  • Follow up with relevant founders who engage with your content.
  • Explain how your service and Metal make fundraising more structured.
  • Host webinars, workshops, or office hours for founders preparing to raise.

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Play 3: Scale Through Partners

Work With the Startup Ecosystem

  • Build referral relationships with accelerators and incubators.
  • Work with angel networks, startup lawyers, accountants, and co-working spaces.
  • Create joint case studies and co-branded material with Metal.
  • Run shared webinars to reach founders outside your existing network.
Begin with existing-client opportunities, document the results, and use those results to support new-client and partner-led growth.